JOB DESCRIPTION FOR A DIGITAL MARKETING LEAD

We are looking for a Digital Marketing Lead who will perform a marketing operations role. The target is to be able to serve the companies clients and deliver operational results.

Requirements:

• Bachelor’s degree or equivalent in marketing or related field.
• Current Google Ads Certification or extensive experience with proven portfolio
• 2+ Years’ experience as a Digital Marketing Specialist
• SEO skills and experience (desirable)
• Extensive knowledge in Social Media and Email Marketing (LinkedIn, Facebook, YouTube, Mailchimp, EDMs etc.)
• Strong creative writing skills to implement client strategies.
• Can execute sales/marketing strategy: manage CRM, manage content marketing (LI/FB etc. posts, webinars, blogs, videos, email sequence, direct marketing
• Can engage with leads to the point where we can convert.
• Competent with Web Design and Content Management
• Team player and is flexible/agile
• Can multi-task with minimal supervision
• Ability to perform under tight deadlines
• Excellent oral and written communication and interpersonal skills
• Strong time management and organization skills

Your Responsibilities as a Digital Marketing Lead will be:

• Create implement and manage Google Ads campaigns for clients according to specific business goals. This includes creating and executing lead pages, PPC Campaigns and SEO strategies.
  • On-Site optimization strategies
  • Keyword research
  • Site traffic monitoring
  • Strategy and recommendations
• Create the digital content for marketing (ad banners, ad mockups, video editing)
• Create and manage social media activities for clients – Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
• Set up and maintain email marketing campaigns.
• Liaise with the team in brainstorming Marketing strategies; suggesting marketing methods to increase sales and marketing results.
• Monitor ROI for campaigns and prepare marketing reports to be submitted to clients
• Prepare Marketing presentations
• On-page SEO optimization on websites
• Create content for websites, brochures, landing pages and various marketing campaigns.
• Knowledge of Google Analytics, Facebook Pixel
• Knowledge in Photoshop, Illustrator, InDesign, Canva or other graphic design software
• Knowledge in WordPress
• Familiarity with Web Design and Content Management
• Attend daily, weekly, monthly video conference meetings with and interact directly with clients

Benefits (Tangible and Intangible)

• 20 days leave (15 VL and 5 SL) annually
• Health insurance (HMO)
• Salary increase based on performance upon 6th month and/or annually
• Allowances
• Learning opportunities
• Work-Life balance
• Open and transparent management