JOB DESCRIPTION FOR A MARKETING SPECIALIST

The Marketing Specialist will assist in planning, coordinating and executing marketing programs to support organizational objectives and will be handling three (3) businesses.

Qualifications of a Marketing Specialist:

• Bachelor’s degree or equivalent
• 3-5 years of proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in content writing and development of marketing plans that work
• Experience in optimizing landing pages and user funnels
• Customer service, marketing, or sales experience
• Understanding of the principles of marketing
• Proficient in relevant computer applications
• Proficient in social media marketing

Key Skills and Competencies

• Planning and organizing
• Communication skills
• Attention to details
• Problem solving
• Innovative
• Initiative
• Flexible
• Stress tolerance
• Team player

Your Responsibilities as a Marketing Specialist would be:

• Create a market plan for 2-3 businesses
• Create marketing goals related to client acquisition, lead generation and revenue
• Manage and provide input in /setup of a new business/rebranding/redesigning of business
• Review website, include setup/rebranding/updating website design and social media tools
• Manage social media accounts (Facebook, LinkedIn, Twitter, Instagram etc.)
• Design and develop marketing materials for regular distribution to the marketplace
• Develop and implement strategies for new marketing and social media platforms
• Prepare content and manage direct email marketing
• Provide advice and input in how to market products and services better on an ongoing basis.
• Track, coordinate and assemble data to measure outcomes of marketing programs

Benefits (Tangible and Intangible)

• 20 days leave (15 VL and 5 SL) annually
• Health insurance (HMO)
• Salary increase based on performance upon 6th month and/or annually
• Allowances
• Learning opportunities
• Work-Life balance
• Open and transparent management